Why “Be Yourself” Is The Worst Dating Advice For Men

As a dating coach for men, I hear it all the time: “Just be yourself.” It’s often used by well-meaning friends, family, and even Hollywood rom-coms as the ultimate shortcut to success in dating and life. Just be yourself. The advice sounds nice, doesn’t it? No need to try too hard, no need to change. […]
Why the Friendzone is a Soul-Sucking Abyss for Men

Ah, the friend zone—a place where dreams go to die and self-respect is nowhere to be found. Do you think being friends with that special someone is a stepping stone to romance? Wrong, buddy. It’s more like a steep drop into a pit of despair. It’s a place no man wants to find himself in—a […]
